Ask your AI assistant

Once connected, ask in your own words. For example:

• “Why did conversions drop this week?”
• “What’s the top fix from this week’s report?”
• “Which pages cause the most friction?”
• “Any hot visitors in the last hour?”
• “Explain session cmx8k2… in plain English.”
• “Email me when a likely buyer is about to leave.”

The assistant picks the right tool, and answers from the same numbers as your dashboard and weekly report. There is also a weekly_briefing prompt that walks through the latest report, the biggest movers and the first fix to make.

In the dashboard, open Settings → API and create a key. Owners and admins can create keys on the Scale and Agency plans. The key starts with pf_sk_ and is shown once, so paste it straight into the config below. Keep it out of shared repositories: anyone with it can read your organisation’s data.

The server speaks Streamable HTTP at https://api.pairfully.com/mcp and takes the key as Authorization: Bearer pf_sk_….

Add the server from your terminal:

claude mcp add --transport http pairfully https://api.pairfully.com/mcp --header "Authorization: Bearer pf_sk_…"

Or share it with your team through a .mcp.json in the project root. Each person sets PAIRFULLY_API_KEY in their own environment, so the key never lands in the repository.

{
  "mcpServers": {
    "pairfully": {
      "type": "http",
      "url": "https://api.pairfully.com/mcp",
      "headers": {
        "Authorization": "Bearer ${PAIRFULLY_API_KEY}"
      }
    }
  }
}

Claude Desktop’s custom connectors expect OAuth sign-in, which Pairfully doesn’t offer yet. Until it does, connect through mcp-remote, which forwards your key. Open claude_desktop_config.json (Settings → Developer → Edit Config) and add:

{
  "mcpServers": {
    "pairfully": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://api.pairfully.com/mcp",
        "--header",
        "Authorization:${PAIRFULLY_AUTH}"
      ],
      "env": {
        "PAIRFULLY_AUTH": "Bearer pf_sk_…"
      }
    }
  }
}

The key sits in env rather than in args because some versions split arguments that contain a space. Quit and reopen Claude Desktop, then look for Pairfully in the tools menu. It needs Node.js installed.

Add this to ~/.cursor/mcp.json for every project, or .cursor/mcp.json for one:

{
  "mcpServers": {
    "pairfully": {
      "url": "https://api.pairfully.com/mcp",
      "headers": {
        "Authorization": "Bearer pf_sk_…"
      }
    }
  }
}

Any client that supports Streamable HTTP can connect. The server is stateless: point it at https://api.pairfully.com/mcp and send Authorization: Bearer pf_sk_… on every request. Without a valid key it answers 401.

To try the tools by hand, run the MCP Inspector, choose Streamable HTTP, enter the URL and add the header:

npx @modelcontextprotocol/inspector

• list_sitesThe sites in your organisation, with install status and last event.
• get_weekly_reportA weekly report: the lede, ranked reasons, the fixes and their estimated impact.
• get_exit_reasonsWhy serious visitors left over a range, with share, pages and estimated impact.
• get_friction_pagesThe pages where serious visits ended, and the top reason on each.
• list_hot_visitorsRecent high-intent visitors, what they looked at and whether they asked for a person.
• list_leadsForm submissions with fit, intent, route and a spam flag.
• explain_sessionOne visit, page by page, with the reason it ended.
• compare_periodsThis period against the last: totals, reasons and pages that moved most.
• create_alert_ruleEmail someone when a visitor reaches an intent level. Needs a key with alerts:write.

Prompt: weekly_briefing, a guided read of the latest weekly report.

• Every tool is read-only except create_alert_rule, which needs a key with the alerts:write scope.
• Tools take an optional siteId. Leave it out and they use your organisation’s first site; ask “list my sites” to pick another.
• The same rate limits as the API apply: 60 requests a minute and 10,000 a day per key. See the API reference.
• Revoking a key in Settings → API disconnects every assistant using it at once.